On September 2nd the Hermosa Beach Artist Collective will be having their Resin art show. Resin features art by a plethora of extremely talented artists who have all come together to put on an amazing weeklong show to celebrate art and surf as well as bring awareness to the non-profit, Hermosa Beach Artist Collective. Forefront’s very own Jessica Fang will have one of her pieces, Floral Ocean, up on display. In addition to the showing, Forefront will also be selling tickets to our Paint Sip Support event.
Paint Sip Support will be held at the Hermosa Beach Artist Collective on September 16th. After the painting portion of the PPS event is done, we will be having a live and silent auction of our artwork as well as some artwork from members of the collective. Part of the proceeds from the auctions will be donated to HBAC. Please spread the word and HELP SUPPORT LOCAL ART! Thank you and we hope to see you all there!

"Learn the rules like a pro, so you can break them like an artist."

Every artist has some understanding of the fundamentals of art. Here is an overview of the basics, once you have these down the fun part truly begins! Enjoy!

Color- Color is broken down into three groups, primary colors, secondary colors, and tertiary colors. Once you understand these groups, you can understand how they work together in harmony. The color wheel is a useful tool to help you understand how colors compliment one another.

Primary Colors: Red, yellow, and blue.
Primary colors are the 3 colors that cannot be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.

Secondary Colors: Green, orange, and purple.
Secondary colors are the colors formed by mixing the primary colors.

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.
Tertiary colors are the colors formed by mixing a primary and a secondary color. That's why the hue has a two-word name.

Texture:
Texture refers to the way something feels who you touch it or looks as it may feel if it were touched. Texture created in drawings or paintings can be simulated. The illusion of texture is heavily dependent on the use of value.

Space-

When referring to art, space is the area around, above, and within an object. Six ways an artist can create space is by overlapping, object placement, size, detail, perspective, and color/value. There are two mail types of space, positive and negative. Positive space is the actual shapes and forms in a piece of art and negative space is the areas of empty space between the shapes and forms.

Line-

Line has many uses in the art world, it can control where a viewers eye goes, it can define edges, it can indicate form and movement, and it can show like and value. The most basic way that line can show light and value is through the use of cross-hatching.

Form-

Form refers to objects that have length, width, and height. The world we live in made up almost entirely of forms. There are two types of forms, geometric and organic. Geometric forms have set names (circle, square, etc.) and are normally man made where as organic forms have no set name and are most often naturally occurring.

Dorothea Lange was born on May 26th, 1895 in New Jersey but she later moved to New York to study art at Columbia University. Lange is noted for having run a very successful portrait studio in San Francisco. She is known for her photos taken during the depression. Lange always tried to portray the real life emotions felt by people during various historical events. Dorothea is recognized as being very influential in the making of documentary photography. Her most well known photo is one of a migrant mother entitled “Migrant Mother.” Lange was also made famous by her photographs of Japanese internment camps taken in the 1940’s. In 1940 she became the first woman awarded a Guggenheim fellowship for her photography.
Migrant Mother (1936) taken in Nipomo, California. Migrant Mother is a picture of an emaciated thirty two year old woman named Florence Owens Thompson and her children. Dorothea captured this photo while on a one-month trip during which she took photos of farm laborers. This photo was one in a series of five exposures. In February of 1960 Popular Photography interviewed Dorothea Lange. In this interview Lange talks extensively about her subjects life. At one point in the interview Dorothea says to the interviewer “She said that they had been living on frozen vegetables from the surrounding fields, and birds that the children killed. She had just sold the tires from her car to buy food.” Once the piece Migrant Mother was widely circulated, people became aware of the ongoing social problem that Dorothea Lange was addressing.
Through her art, Lange has single handedly helped every artist today is some way, shape, or form. Dorothea was not only an artist, but a reporter; she made the hard things in life easier to look at by capturing them in an artistic way and thus bringing attention to problems that people were turning a blind eye to. Lange paved the way for photography and photojournalism; the world is a better place for having had her in it.
Migrant Mother (1936) Nipomo, California
Tractored Out (1938) Childress County, Texas

 

I hope that my work will encourage self expression in others and stimulate the search for beauty and creative excitement in the great world around us.

—Ansel Adams

Our world is filled with talented artists spanning from the ones who have gone down in history to the ones whose names have yet to be discovered. One artist that stands out in the crowd is a man named Ansel Adams. Adams was born on February 20th 1902 in San Francisco, California. As a child Adams was a very shy boy; as a result he became fascinated by nature. Some would say this was a great thing because it helped to cultivate one of the greatest nature photographers who ever lived. Although Ansel had no formal schooling, he was a great musician. Music took the place of traditional schooling and was his planned career path until he discovered his love for photography. The discipline he learned from his musical studies was something he carried over into his photography and helped him immensely. As a boy Adams grew up near the Golden Gate Bridge, which was surrounded by beautiful nature. This is how his love for nature photography set in. Ansel’s first camera was the Kodak No. 1 Box Brownie, which was Kodak’s first mass production camera, and was given to him by his parents.

Much of Ansel’s time was spent in Sierra Nevada and Yosemite, where he met his wife Virginia Best. Ansel was an avid member of the Sierra Club and in 1922 his photography and writing was published in the club’s bulletin. In 1927 Adams made his first fully visual photograph, which was titled Monolith, the Face of Half Dome. That same year Ansel met a man named Albert M. Bender who was a patron of the arts. Bender later went on to help Ansel prepare and publish his first portfolio. 1933 was a pivotal year for Adams. This was the year that he first visited New York and met a photographer named Alfred Stieglitz. That same year, Adams was given the honor of having his photography featured in a gallery show at the Delphic Gallery in New York. In 1935, Ansel’s book, Making a Photograph, was distributed and to top it all off, the following year Alfred Stieglitz gave Adams a show at An American Place. Adams invented the Zone System, which helped determine correct exposure and contrast of a photos’ final print. The main cameras he used were very large. He preferred larger cameras despite their size, weight, high cost, and extensive set up time. The reason Ansel chose to use larger cameras was because they have higher resolution. The higher resolution made his images sharper.

Ansel is recognized for his amazing landscape shots as well as his use of the darkroom to create stunning black and white photos. Adams name is permanently chiseled into art history. His contributions to the art world are immeasurable and his talent is one that will never be forgotten.

*This photograph is known for being the one that made Ansel Adams famous.*

Monolith, the Face of Half Dome, Yosemite National Park, California, 1927

Sand Dunes, Sunrise, Death Valley National Monument, California, 1948

The Tetons & Snake River, Grand Teton National Park, Wyoming, 1942

Storm Surf, Timber Cove, California, 1960

Oak Tree, Snowstorm, Yosemite National Park, 1948

All of us here in the office are feeling pretty great today after another successful painting event this weekend! June 10th’s event was held at Urban Americana, which is located in the Zaferia Design District in Long Beach. The 16,000 square foot warehouse that Urban Americana occupies is filled with incredible amounts of vintage and antique goods ranging from fashion to furniture. We were thrilled to have one of our favorite teachers, Alana, teaching this event. The painting we did was called “Sunset In My Wine”, this piece proved to be a fun challenge for us and we all felt like we had learned some new painting skills by the end of the class. I think we can all agree, paint and sip events are a fun and unique way to spend some time with friends. Don’t worry if you weren’t able to make it this time around, we have a lot of exciting opportunities coming up this summer!

Lets face it, Tuesdays are boring, they aren’t as bad as Mondays but you still haven’t reached Wednesday where you can finally see the light at the end of that week long tunnel. Here at Forefront we have the perfect cure for your Tuesday blues; paint nights! Last night’s class may have been small but it certainly wasn’t lacking in fun. We started off with introductions and quickly moved into snacks and painting. Our teacher, Alana, was fabulous! Alana kept things lively and was the perfect instructor, she checked in with each of us just the right amount of times to make sure we were following and weren’t having any difficulties. The painting we made was one that each of us enjoyed creating, the sunset colors were a blast to mix up and so rewarding once we got just the right hue. Every persons painting was unique and in the end we were all in love with what we had made. Paint nights are without a doubt my new favorite way to relax and enjoy some fun with great friends!

Forefront Art is more than just a business; we want to share our passion for painting with the community. How do we do that? We host painting events! We are able to host an event at practically any location you could imagine; we also host events at our office! Attending an event is as simple as buying the ticket, we take care of the rest! When you attend an event we provide everything. After arriving you will be given food, refreshments, a canvas, paints, brushes, and an easel. We have a team of highly skilled teachers who specialize in catering to every skill level from beginner to advanced. Whether you have a group of friends who you would like to attend an event with or you just want to come on your own, there is one thing that is certain, you will paint, relax, and enjoy!

Hey everyone! Sorry for the late post, last week and weekend were very busy for us here at Forefront Art! This blog post is another Q&A but this time it's with someone extra special, Jessica Fang. Jessica is the woman who makes this all possible!

Q: What made you want to start making art & how old were you when you started oil painting?

A: I started to love art when I was a little girl because my grandmother was a very talented and traditional artist. She often showed me her artwork when I was young. I loved the art she showed me; however, I always knew that I wanted to do something different from her. 

Q: How old were you when you started oil painting?

A: I actually started painting 5 years ago while I was studying abroad in Hong Kong. I met my inspirational art instructor (mentor), Allen Xu, in 2012. The moment I watched him painting on canvas, I promised myself that I would learn how to paint like him. 

Q: What do you get inspiration from?

A: I was inspired by the three dimensional paintings of Allen Xu. The first time I saw Allen's paintings, I was shocked. They are all so different from the ones I usually see in the galleries or art shows. His paintings are bold and lively! Some of the colors in his paintings are very vivid colors, which are the colors I am in love with. I was inspired by Allen and started to figure out some new techniques for my artworks. For instance, the Potted Flower series are all painted with my thumb and fingers. So, I would have to say that I was mostly inspired by my instructor's paintings.

Q: What made you want to start Forefront Paintings?

A: I want to establish chances for all the young artists like me. As simple as it is, I wish all young artists to find a place they could rely on to sell their artwork, to expand their popularity, to share (mostly teach) their extraordinary painting skills, and to show their amazing talents. 

Q: If you could meet one artist dead or alive, who would it be?

A: I would want to meet Vincent Van Gogh because I want to see him finish his unfinished pieces. It would be an amazing learning session for me. 

Q: Other than art, what types of things do you enjoy doing in your free time?

A: I enjoy photography and traveling. They both inspire my artwork.

Q: Does anyone else in your family do art professionally or for fun?

A: My grandmother. She is a talented artist with 15 years of painting experiences.

Q: Where do you see Forefront Paintings in five years?

A: I see ForeFront Art growing abundantly in five years. Firstly, I see our mission of building an artistic community could be accomplished by hosting many successful painting events for our family, friends, local businesses, and others. Secondly, I see our mission of sharing the enjoyment of art in the community could be achieved by accommodating art shows with variety of artwork from many young artists. Thirdly, I see our young artists enjoy working in ForeFront Art because they do not only gain the enjoyment by sharing their talents and artwork with the community, but they also gain tremendous experiences by working with ForeFront Art. 

Hey guys! This week I did an interview with the other new member of our sales team, Maya Innis! Check it out!

 Q: What made you want to start making art?

A: Being a visionary and enjoying various landscapes got me into my passion for photography. Everyone with a creative mind sees things from a different perspective. Being able to see the same perspective and create my own really jump-started my love for making art. Now, I see the art in everything.

 

Q: What are your favorite types of art and why?

A: My favorite types of art are Renaissance Art and Abstract Art. I like Renaissance Art because of the earthly colors, the materials they used, and actual events and people they've captured. I like Abstract Art because only the person who created it can understand it and truly see its topic or potential.

 

Q: Does anyone else in your family share your passion for art?

A: My grandmother shares a passion for Art. She purchases a lot of artwork created by famous black artists, some date back to the 1950's. My aunt also a creative person, she makes jewelry.

 

Q: What inspires you?

A: Being a child of God inspires me. Not everyone is given the blessing of having a keen eye for creativity and broad mind for art. I am grateful that I am able to wake up and see a beautiful sun and to enjoy life around me; this enhances my need to capture them with my camera.

 

Q: What does working at a company like ForeFront Art mean to you?

A: Working at ForeFront Art means being given the opportunity to broaden my horizons along side other very talented artists. I love networking with like-minded people while we expand each other's talents and ideas. ForeFront represents amazing artists, and being apart of this team gives me hope that one day I too can be as artistically talented as those who create our beautiful works.

 

Hi, my name is Blakeley Hunter and I just recently joined the sales team at ForeFront Art, I thought I would do a little Q&A to allow you guys to get to know me a bit better!

Q: What made you want to start making art?

A: I was encouraged to express myself through art starting at a very young age. I remember my mom would take a blank piece of paper, draw random shapes, and tell me to fill them in with colors and patterns; it was very abstract but I fell in love. There was never a shortage of art supplies in our art cabinet and I made full use of everything inside. The rest is history.

 

Q: What are your favorite types of art and why?

A: I truly love all types of art but I would have to say my favorites are photography and abstract digital art. For me, photography is a chance to capture the beauty of things that people may just pass by and not think twice about, nature is by far one of my favorite subjects to shoot. My love of abstract digital art actually stemmed from my love of photography. One day while passing the time I began to experiment with photo editing, I found that I was able to give some of my photography a new life by heavily editing the photos. It took my photography from photographs to abstract art; a new passion was born.

 

Q: Does any one else in your family share your passion for art?

A: My whole family has a great eye for art. My mother studied art when she was younger and she is what I would consider to be a jack-of-all-trades in terms of art, from jewelry to painting; there isn’t anything she can’t do. My younger sister is also artistically inclined, although she doesn’t do anything art related for a living, she has made some great pieces over the years. My father, although not an artist, has an amazing eye for art and has filled our home with some striking and unique pieces over the years.

 

Q: If you could meet any artist dead or alive, who would it be and why?

A: This is a hard question for me because picking one artist is impossible! I would have to say it’s a tie between Dorothea Lange and Jean-Michel Basquiat. Lange’s photographs taken during The Great Depression evoke so much emotion from the viewer; it’s impossible to not be completely entranced by her art. Jean-Michel Basquiat is unlike any other artist I have ever seen, his abstract, grungy, and intricate paintings inspire me to break free from the norm and create any and everything that pops into my head.

 

Q: What does working at a company like ForeFront Paintings mean to you?

A: My new position at Forefront Paintings is a dream come true. After majoring in art in college, I was greatly discouraged by the work options available in the art world. I found that with most of the jobs, I would not be able to have much artistic freedom. When I applied for the sales job at Forefront art I had no idea just how great of an opportunity it was. After interviewing with Jessica Fang I found myself hopeful for the first time in quite a while. The position I have here at ForeFront has given me exactly what I was looking for; a chance to express myself while doing something I am passionate about.